For agencies, IT resellers and software partners

Sell WhatsApp marketing under your own brand.

Buy message credits wholesale, get your own subdomain, and give every client a login that carries your name and nobody else’s. You set their price; we never appear in front of them and never contact them.

Your clients will log in at yourbrand.sendpanel.in — live the minute you sign up.

Three steps, and the third one is the only ongoing work.

01

Get your subdomain

Sign up with your number, pick a brand name and a slug. It is live the moment you submit — no DNS to buy, no server to wait for, nothing to configure.

02

Buy credits wholesale

Top up your own wallet with a pack. Credits sit there as dated lots until you move them. The larger the pack, the less a credit costs you.

03

Onboard your clients

Add a client with a business name and a phone number, then hand them credits from your wallet whenever they pay you. Unused credits come back.

The money split: you pay us for credits. Your clients pay you, directly, at whatever rate you decide. There is no checkout in the client app, so your pricing is never visible to us and ours is never visible to them.

What your clients get

The whole product, wearing your brand name, logo and accent colour.

Campaigns

Upload a list, pick a template, schedule or send. Per-recipient delivery, read and failure reporting, exportable as CSV.

Templates

Write, submit and track WhatsApp templates, with the rejection traps flagged before a review cycle is spent.

Contacts

Contact records with tags and attributes, CSV import with column mapping, and opt-out handling that is honoured on every send.

A send API

A documented REST endpoint and API key per client, so their own software can trigger a template message.

Each client sends from their own verified WhatsApp Business number — never a shared one. They see their credit balance and what they spent it on; they never see a price, a pack or a payment page.

Wholesale packs

₹0.22 a credit on Partner down to ₹0.20 on Partner Pro. Validity does not vary.

Partner

₹11,000

50,000 credits · ₹0.22 a credit · valid 24 months

50,000 utility messages, or 10,000 marketing messages, split across as many clients as you like

Partner Plus

MOST CHOSEN

₹42,000

2,00,000 credits · ₹0.21 a credit · valid 24 months

2,00,000 utility messages, or 40,000 marketing messages, split across as many clients as you like

Partner Pro

₹1,00,000

5,00,000 credits · ₹0.20 a credit · valid 24 months

5,00,000 utility messages, or 1,00,000 marketing messages, split across as many clients as you like

Every pack is repeatable and credits are spent oldest-first. Prices may change if Meta increases its charges. Credits you have already bought keep their value. The full rate card shows what each message type costs in credits.

Questions resellers ask first

Who bills my clients?

You do, at your own price. There is no checkout inside the client app and no payment step between you and them, so what you charge is yours to decide and never visible here. You pay us for credits; your clients pay you, however you prefer to invoice.

Can I use my own domain?

Not yet. Every reseller gets <slug>.sendpanel.in, and that is the address your clients log in at. A custom domain (CNAME) is not supported in this version.

Do credits expire?

Credits are valid 24 months from the date you buy them, on every pack. Credits you hand to a client keep the expiry date of the lot they came from — passing them on never extends them, and reclaiming them never shortens them.

What does a message cost my client in credits?

A utility or authentication message costs 1 credit and a marketing message 5. That is the whole rate card, and it is the same for every reseller — your margin is the rupee price you set, not a different credit rate.

Can I take unused credits back from a client?

Yes. Credits a client has not spent can be reclaimed into your wallet, and they return carrying the same expiry date they left with. Credits already spent are gone, as you would expect.

How many clients can I have?

There is no limit and no per-client fee. You are billed for credits and nothing else — an idle client costs you nothing.

What happens if a message is not delivered?

The credits go back to the client's balance automatically, and the refund is visible per recipient on the campaign report. Nobody is charged for a message WhatsApp could not deliver.

Is this India only?

Yes. Sending is to Indian (+91) numbers, prices are in rupees and scheduling is in IST.

Pick your subdomain. It works immediately.

Signing up takes a phone number, a brand name and a slug. Nothing is charged until you buy your first pack.